Every once in a while I come across a post on the web that is so valuable that I have this urge to print it and save it somewhere in a vault of “important informaton.” However, these days, I am retraining myself to save the link or if I must print it, print it to a PDF to put in my database.
Yesterday, thanks to a Twitter post from Peter Shankman of Help a Reporter Out, I read a post on the 10 Best Social Media Tools for PR Professionals and Journalists on mashable.com. I love this post, and I’ll probably be spending some time tomorrow checking out all these tools.
The list includes Shankman’s Help a Reporter Out, as well as tools like PitchEngine and ReportingOn. I was especially excited to see Media People Using Twitter and Twellow, because I find Twitter’s search functionality difficult to use.
Why are these tools so wonderful? Because accessing the right people for an effective PR pitch can be an expensive and time-consuming job–not easy for those of us with smaller budgets. However, this enables us to get great, well-written information into the right hands. I guess I’m becoming a bit of a social media junkie.