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Natalie

Type is Universal

It’s no secret that I am a bit of a type geek, as well as a lover of documentaries. Whenever the two collide, I’m dancing on the inside (or outside… or both). The OffBook series continues to be an invaluable resource. Their video library is full of little digestible clips of design related topics and…
child pose

Strike a Pose

Need a confidence boost? Check out this video on Power Posing. After watching this, I’ll admit I do the Victory pose whenever I need a pick-me-up. It’s amazing how little things can not only improve your business initiatives and relationships, but also upgrade your attitude.    

Web Design: Trends vs. Progress

Web design is swiftly changing, especially when you consider just how young the internet is. In it’s infancy, websites were purely sources of content, and high-tech styling consisted of table layouts and maybe, just maybe, colored (or blinking) text. As usage has continued to explode, the technology to make content readable, accessible, and even enjoyable…

Logo Inspiration

I’m always digging to see what other designers are crafting and am amazed that we’re still finding ways to create clean, creative logos and branding systems in just a few marks. When I’ve spent way too many hours staring at a computer screen, looking for inspiration and following trends, I pop open an old fashioned…

DNS Services Scam VS. Savvy Clients

They’ve hit again! A new stream of mailers posing as invoices recently flooded the mailboxes of some of our clients. The responsible company, DNS Services, goes on a rampage every couple of months, trying to trick people into forking over control of their domain names and DNS. It’s not until you read the fine print…

A Thousand Words to Find the Perfect One

Creativity is a muscle. Everyone has it. Some personalities are driven to pump it up, while others are in denial that a creative anatomy exists within. The key to developing this elusive muscle is simple: practice. The Process From marketing and design to scientific research, the world depends on people who will reference their knowledge…

Logos with Personality

PBS Off Book created a mini documentary on logo design, and although it’s impossible to capture the essence of the history, purpose, style, and process of creating logos in six minutes, it’s fun to at least get a glimpse. My top take-away: Design with the brand’s personality in mind. This “mask” will represent your brand…

Effective Extreeeeeme URLs?

Determining a URL to represent you or your company is no small task. Besides selecting a name that is representative of your goods, services, or values, you want something memorable, searchable, and SEO friendly. But what if ignoring some of these rules actually helps you to stand out? The key to breaking from the norm…
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