Blog

baseball

How I Programmed Philips Hue Lights to Notify Me of Baseball Scores for Icee Deals

Hacker Fun for Baseball Drink Deals: Want to take advantage of local deals based on your home team’s game scores? I’m a deal-hunter and life-hacker. So when I saw that Mobile on the Run Gas stations were running $.50 drink days based on my home baseball team’s score, I saw a fun challenge. The challenge…

New iOS HEIC Photo Format Not Supported in Adobe Lightroom – What to Do

I’m a fan of anything shiny and new. New toys, new features, new fonts, new file system, Augmented Reality (AR) goodness, 64 bit only apps, and on and on… Unfortunately with this comes some headaches at times. iOS 11 uses a new photo format, (HEIC High Efficiency Image File Format) As I was preparing to migrate…
gratitude

A Happier Day in 2 minutes: 5 Insights from My New Year Experiment

At the start of this new year, I started an experiment. I read neuroscience research said the simple daily ritual of writing a 2-minute thank you email had been been shown to make a person happier and improve their relationships. It’s now been three weeks that I’ve been writing thank you cards, emails and texts.…

Celebrating 20 Years of Smiles: Markarian Orthodontics

It’s been great fun to participate in the 20th Anniversary celebration of Markarian Orthodontics. We’ve helped Dr. Randall Markarian and his team with marketing for over 15 years, so it’s been a blast to celebrate and reminisce how much things have changed. It’s also great to remember that the important things—excellence, customer service and trusted relationships—stay…

Help! I Don’t Get My iPhone!

Unlike the rest of the NeuConcept staff—and probably most other people my age—I was iPhone illiterate until 2013. To illustrate my ignorance, I didn’t even get what an “app” and “Apple ID” were, although I heard those terms bandied around all the time by savvy users. Oh the jealousy! Is anyone else out there in the…

Type is Universal

It’s no secret that I am a bit of a type geek, as well as a lover of documentaries. Whenever the two collide, I’m dancing on the inside (or outside… or both). The OffBook series continues to be an invaluable resource. Their video library is full of little digestible clips of design related topics and…

Digital Connections…

New Online Marketing Campaign Helps Orthodontist Increase Patient Engagement, Streamline Services For nearly 20 years, Dr. Toni Goins has crafted beautiful smiles for youth and adults in Webster Groves and Kirkwood (Greater St. Louis area), boosting their confidence and improving their overall dental health. She and her caring staff strive to offer individualized orthodontic services…

Logo Inspiration

I’m always digging to see what other designers are crafting and am amazed that we’re still finding ways to create clean, creative logos and branding systems in just a few marks. When I’ve spent way too many hours staring at a computer screen, looking for inspiration and following trends, I pop open an old fashioned…

A Thousand Words to Find the Perfect One

Creativity is a muscle. Everyone has it. Some personalities are driven to pump it up, while others are in denial that a creative anatomy exists within. The key to developing this elusive muscle is simple: practice. The Process From marketing and design to scientific research, the world depends on people who will reference their knowledge…

Logos with Personality

PBS Off Book created a mini documentary on logo design, and although it’s impossible to capture the essence of the history, purpose, style, and process of creating logos in six minutes, it’s fun to at least get a glimpse. My top take-away: Design with the brand’s personality in mind. This “mask” will represent your brand…

Effective Extreeeeeme URLs?

Determining a URL to represent you or your company is no small task. Besides selecting a name that is representative of your goods, services, or values, you want something memorable, searchable, and SEO friendly. But what if ignoring some of these rules actually helps you to stand out? The key to breaking from the norm…

Practical Wisdom for Leaders

We watched an interesting documentary show on the Sundance Channel, called Iconoclasts. This particular episode focused on Sumner Redstone, who controls media empire, Viacom, and movie producer Brian Glazer. Redstone said some things that were worthy to be quoted. So I paused the Tivo and took notes. Here’s a few words of leadership wisdom from…

How to Be Trustworthy

I’ve been devouring my “magazines to read” pile. I came across an excellent article on trust in Associations Now magazine by Michelle and Dennis Reina. It’s critical to being a good leader, which seems to be something everyone should know if they don’t. However, one little sidebar on the article really stood out to me……

Reputation Management – 12 Steps to Recover Tarnished Reputations and Move on with Growth and Prosperity

I was able to celebrate my birthday last week with the fun folks at the Public Relations Society of America – St. Louis Chapter. The monthly luncheon featured a fascinating topic by a world-renowned expert. Author and PR Exec Leslie Gaines-Ross of Weber Shandwick shared how a company’s reputation can be destroyed in seconds during…

7 Career Tips for Students (Or Anyone that Has a Job)

Today, I had the pleasure of participating on a panel about careers in communications at St. Charles Community College. It was fun! It was put together by the SCC Speech and Communications Department, which includes Darren Osburn, associate professor, who I knew from our days together at Culver-Stockton College. The other panel organizers were: Curt…