News

New Online Marketing Campaign Helps Orthodontist Increase Patient Engagement, Streamline Services For nearly 20 years, Dr. Toni Goins has crafted beautiful smiles for youth and adults in Webster Groves and Kirkwood (Greater St. Louis area), boosting their confidence and improving their overall dental health. She and her caring staff strive to offer individualized orthodontic services…

Sunset Transportation Receives Industry Recognition, Sees Double-Digit Expansion Despite Struggling Economy In a tough economy, news stories are dominated by companies downsizing. That’s why it’s exciting when you hear about a business—like Sunset Transportation—doing exactly the opposite. It’s even more fun when you get to be a part of that company’s expansion and growth. For…

When NeuConcept was approached by the Disability Research and Dissemination Center (DRDC) to help develop its branding, website and marketing, it was a great opportunity to positively impact people’s lives. DRDC funds promising research endeavors in the areas of blood disorders, human development, birth defects and disabilities. We worked with the DRDC to develop branding…

How the Right Information Can Benefit an Entire Industry It’s crucial to get the right information to the right audience at the right time. So often your audience might not know about the great work your company is doing. The Industry Data Exchange Association (IDEA) is making tremendous strides in eBusiness for the electrical industry.…

I’ve always enjoyed a challenge. Recently, we were issued the challenge to concisely debunk some myths and illustrate them as well. Standardized, automated product data is key to marketing, especially powering ecommerce sites. But sourcing that data directly from manufacturers to distributors is a technical and sometimes bumpy road, full of techie terms and hard…

I had the opportunity to write an article about Tim Powers, chairman and CEO of Hubbell, Inc., for NEMA’s ei Magazine recently about for their Personalities, Profiles and Progress in the Industry section. I had a front row seat nearly a decade ago when Tim helped drive the electrical industry’s eBusiness efforts when I was…

I’m excited to announce a new 4-part podcast series that I moderated is being introduced on IDEA’s website and through NEMAcast. I’ve had the good fortune to interview and interact with several E-Biz leaders in the electrical industry for this podcast (an article was also published in NEMA’s ei Magazine). The companies I spoke with,…

The excitement just keeps happening… First, we were able to meet Matt Mullenweg, one of our personal tech heroes, at WordCamp St. Louis. Matt not only has shepherded the WordPress movement with tact, charisma and talent, but he’s also created a fascinating remote working model with Automattic. Then, Matt contacted Brett and asked him to…

The NeuConcept team got to meet one of our heroes in technology. And what made it even better was that it was an informal, fun encounter! How awesome is it when you are eating lunch and Matt Mullenweg asks if he can join you? This happened on Saturday while we were attending WordCamp St. Louis,…

I’m now teaching Communications and Public Relations in the graduate program at Webster University. It has been very interesting because I’m teaching about topics and work that I’ve done for years, yet I find it can be challenging to find the best way to describe those activities that have become second nature. So that is…

My husband is the geek who is normally glued to the screen every time new software or hardware comes out. But this time, I’m the one who’s excited! Thanks to Terry White, a trainer for Adobe and excellent blogger, we got a sneak peek of the top five new features in all of the new…

A few weeks ago I wrote on this website about a funny phone experience I had with a bank customer service rep about credit cards. I submitted it to one of my husband’s favorite personal finance blogs, GetRichSlowly.org. The editor, J.D. Roth, liked the post and offered to publish it. It went online yesterday at…