Technology & Web

Press Releases as a Powerful SEO Tool

I work frequently with my husband’s web development company, so I know that Search Engine Optimization (SEO) is the new Atkins Diet in the world of technology. All companies want to know about it because they think it will save them tons of money in advertising. Many companies sell SEO services, and some make ridiculous…

Linkedin: Why You (or Your Group) Should Use It

I’ve been on Linkedin for a long time, and at first, I thought it was going to just be a resume posting site. I knew it had potential, but it seemed to be lacking something. In the past 4 months, Linkedin has really started taking off. I think it’s starting to reach critical mass: everyone…

What Does the World Think of Your Company?

I do a lot of freelance magazine writing; while wearing my journalist’s hat, the first place I go to do research on a company is their website. Surprisingly, it often appears that the website is the last place where most companies invest their time. How do I know? On company websites of all sizes, I…

Linkedin Now Has Events: Great for Associations and Local Networking Groups

Business networking website Linkedin.com now has an events function, which is a great step to really becoming a competitor to Facebook. For all of us who have ever worked in associations, this feature makes the pulse jump a tad! You can add an event and then link your participation to it, as a speaker, organizer…

10 Best Social Media Tools for PR Professionals & Journalists

Every once in a while I come across a post on the web that is so valuable that I have this urge to print it and save it somewhere in a vault of “important informaton.” However, these days, I am retraining myself to save the link or if I must print it, print it to…

Promote Your Event with No Marketing Budget

I recently read an article in the ASAE Communications Section Newsletter about an association offering a new conference… one hitch: they had no marketing budget. What did they do? According to Jason Della Rocca, executive director of the International Game Developers Association, his association used new media to inexpensively and effectively promote their conference. Della…

Wise Words on Change

We’ve all heard a lot of talk about change lately, and I’ve experienced big changes this year. But how do we really successfully manage change in our business and personal lives? I read this quote in Maximum Impact’s Leadership Wired newsletter today, and I thought it was very wise. “The most successful businessman is the…

Email Etiquette: Be More Effective While Spending Less Time

I have to admit, I have some big pet peeves with email. I think its the most abused communication tool ever invented. I think this is because its purpose is has been overextended, and it’s available at the sender’s convenience. You can send an email anytime you feel like it, but you can’t call your…

6 Ways to Engage Discussion in Your Community: PR Tips from Kurt Greenbaum of the St. Louis Post-Dispatch

I recently attended an informative luncheon sponsored by the Community Service Public Relations Council (CSPRC). It was a roundtable format with a myriad of topics; I was able to sit in on two topics, website Redesign and public relations tips from the Post-Dispatch. Although I have a lot to say on website redesign, I’ll save…

The 100 Best Web Applications: Webware 2008 Winners Announced

Warning: this could get a little geeky! Brett, my husband, recently showed me a handy list of 100 top Web applications as voted by nearly 2 million people. Every year, Webware.com sponsors the “Webware 100” awards (which does all the hard work for you in finding cool, useful Websites). The contest started with 5000 nominees…

5 Cool Digital Tools to Improve Your Life

Overloaded? Want to give your productivity and mental state a positive boost? Check out these great online tools to get more organized and improve your life. Remember the Milk (rememberthemilk.com) – This is a free, incredible tool for managing tasks and to-dos. It has tagging, date, location, time estimate, frequency, and notes. You can enter…