In my previous two jobs, I have produced over 60 promotional videos, so I have a few tips to offer on how to create a great video.
I’ve done it on the cheap and with a big budget. And, since I only had one video class in college, I learned from experience…and from my incredibly talented crew of video editors, videographers, and directors.
Plus, most of the videos I created played in front of a crowd of 500+ people, and there’s nothing like a live reaction to know if the video is a success or a flop. Luckily, I experienced more successes than flops!
Video Creation Tips:
- Have a point: what is the action you want the audience to take or the piece of information you want them to remember?
- Keep it brief: Five minutes of video is an eternity. It doesn’t matter that you spent 3 days shooting the footage. Be ruthless when you cut.
- Cut ruthlessly: Remove anything that doesn’t move the video forward.
- Consider the audience’s perspective: It’s not all about you.
- Boring is boring: If it puts you to sleep, no magic can make it interesting.
- Entertain: Be funny (or fun) if you can.
- It’s a video for a reason: Provide as many visuals as you can.
- Set the tone: Music is really important.
- Make it flow: Have a plan and work on the transitions. People remember stories as long as they’re brief.
- Be considerate: Make people look good.
- Go for quality: Hire a good editor and videographer or learn to be the best yourself.
Videos are a powerful medium; I hope you get the most bang out of your buck!