Digital Connections…

New Online Marketing Campaign Helps Orthodontist Increase Patient Engagement, Streamline Services

For nearly 20 years, Dr. Toni Goins has crafted beautiful smiles for youth and adults in Webster Groves and Kirkwood (Greater St. Louis area), boosting their confidence and improving their overall dental health. She and her caring staff strive to offer individualized orthodontic services and personal attention to every patient.

Personal Approach to Orthodontics

Although her patients-first philosophy has benefited her practice with new referrals and positive online reviews, Dr. Goins recently asked NeuConcept to help take her practice to the next level. We were excited to implement a multi-level, digital marketing campaign for her team – including a website refresh and rebranding.

We first helped Dr. Goins identify and develop her practice’s key messaging, based on her goals and what sets her business apart from the competition. Since she values patient convenience and service and wanted to expand her online presence, we began translating that caring approach into the digital world.

Digital Rebranding

NeuConcept started with rebranding the name and logo online. “Goins-Crank Orthodontics, LLC” became “Kirkwood Braces,” which is more search engine-friendly and easier for patients and referring dentists to remember. The logo was also given a more appealing and modern look based on the rebranding:

kirkwood-logoUser-Friendly Website

We then redesigned Dr. Goins’ website to act as a virtual goldmine of patient information and services. Through, parents can schedule free consultations for their children and complete registration forms online.

Adults can discover how orthodontic treatments improve their overall dental health. Prospective patients can learn more about financing and insurance options, read verified online reviews, watch videos about braces and access a host of other educational resources.

These digital offerings not only benefit patients and families, but Dr. Goins and her staff as well. The automated processes save them time, allowing them to focus on what they do best – offering professional orthodontic care with a personal touch.


Kirkwood Braces Main Page 1

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Mary is a writer and grammar geek for NeuConcept.