When NeuConcept was approached by the Disability Research and Dissemination Center (DRDC) to help develop its branding, website and marketing, it was a great opportunity to positively impact people’s lives.
DRDC funds promising research endeavors in the areas of blood disorders, human development, birth defects and disabilities. We worked with the DRDC to develop branding that communicated its mission of helping people with research. A warm color palette paired with an abstract, custom-drawn logo icon resulted in subtle, positive people-focused imagery that is also clean and professional.
We also worked with DRDC to develop a functional and easy to update website. In Phase 1, the site serves as an information center on research grants and submissions, so it is important that it is search-engine friendly and ADA-compliant. The staff wanted a design that is inviting to the hearing and seeing impaired, and we’re excited to help the DRDC achieve that goal.
The partnership between NeuConcept and DRDC is ongoing. Future phases will include password-protected sections with administration features for managing the various groups involved in the research projects as they progress. In the meantime, DRDC has received its first round of research applicants and is working on developing projects. We’ll continue working with the staff to expand research initiatives and disseminate information to DRDC’s key publics.
We look forward to helping DRDC develop and share important disability research on topics like autism, hearing loss and mental health.