How to Avoid Becoming a Flop When You Speak

I read a very good article in Maximum Impact’s newsletter, called “7 Reasons Why Speakers Flop.” For years, I have worked with CEOs on speaking at conferences, and these are all things I worked to get across to each of them each year. As I read this article, I wanted to stand up and yell, “Yes!” at each of these points.

I especially enjoyed this short checklist:

  • Did I stick to my allotted time?
  • Did I develop and present purposefully?
  • Was I thoroughly prepared?
  • Did I capture attention at the very beginning?
  • Did I positively influence listeners?
  • Was I appropriately entertaining, or at least not boring?
  • Did I end only once?

To read more, go to


Sonia is the marketing strategist & word geek for NeuConcept.