I’ve been in PR a long time, but like all industries, it’s very segmented. I worked primarily in the electrical industry, so I knew those publications very well and had excellent relationships with those media. However, now that I work for myself and for my husband’s graphic design and web development firm, I have a much wider group of clients.
Let’s face it, everyone’s always looking for a cheaper way to do everything. So I’ve decided to embark on a journey to try out most of the free press release distribution services to see what kind of results they produce. Are they worth my time as a PR person, or am I better to stick with the establishment?
I think it will be fun and interesting. I’ll report my results here when I’ve done a few field tests.