National Association of Electrical Distributors (NAED)

The National Association of Electrical Distributors (NAED) is the primary advocate for both the $72 billion channel and individual industry professional. Through best practices, technology, networking, research and training, the association helps identify, develop and implement solutions to help the electrical distribution industry thrive.

Electrical Industry Marketing & PR

The National Association of Electrical Distributors (NAED) hired NeuConcept to assist with many marketing, graphic design and online projects. We helped with conference presentation graphics and creation, custom microsite and landing pages, and research report editing and layout. Since we have a deep understanding of the electrical industry as well as associations, we were able to add additional value and insight. Additionally, we were also involved in NAED’s public relations.

Research Reports & White Papers

We were privileged to work with the NAED Education & Research Foundation to edit and design several research reports and tools. As part of the Channel Advantage Partnership (CAP) research initiative, the NAED Foundation commissioned research on Green Goes Mainstream and Corporate Sustainability. We worked with the NAED research team to transform, edit and layout the information into comprehensive, reader-friendly research reports (90+ pages) and various other deliverables, including case studies, white papers, and management tools.

Presentations & Event Graphics for NAED Conferences

NAED ehosts numerous conferences each year that bring together the leaders of the electrical industry. The general sessions at these conferences bring together hundreds of attendees and range from 2-4 hours in length. We partnered with the NAED staff to standardize their presentation masters as well as create custom graphics and layout for hundreds of slides. We also helped develop the theming graphics for the year. This improved the visuals for the conferences and save the NAED staff precious time prior to the event and on-site with changes.

Custom Microsites & Website Landing Pages

We created custom niche websites and landing pages for conference promotion and registration. In addition, we created the public-facing website for the NAED Learning Center, the NAED Foundation’s popular training tool.