Fitness Branding, Website and Marketing Materials

NeuConcept helped VictoryUs Fitness launch with distinctive branding, digital marketing, and print materials.

The logo design conveys VictoryUs Fitness’ focus on women with a feminine and personal design, in contrast to most in the industry. A hand-lettering option captured the right tone, while the texture and bright, layered colors brought the logo to life, giving it movement and vibrancy.

The team then developed a new redesigned site with the new branding, merging the previous site and blog into one website that is easy to update. The site is mobile-friendly with responsive design. Email marketing and print pieces echo the clean, meditative look with repeating subtle patterns and vibrant colors.

Read more on our blog post, Fit for the Victory.