Associations

Promote Your Event with No Marketing Budget

I recently read an article in the ASAE Communications Section Newsletter about an association offering a new conference… one hitch: they had no marketing budget. What did they do? According to Jason Della Rocca, executive director of the International Game Developers Association, his association used new media to inexpensively and effectively promote their conference. Della…

Do You Have Customers or Promoters?

You know that guy. He’s so in love with his iPod that he practically talks you into buying another one every time you enter his space. Or there’s that lady in the cube next to you who’s always reminding that you’ve “got to check out” that great new Google feature because its so useful. According…