Customers

Trusting the Expert

I heard a piece of wisdom today from a client‚ÄĒand I wanted to share it. We were discussing the branding we’re developing for this new research center, and I was asking about her specific preferences. She gave me some basic guidance and then said, “I’ve worked with a lot talented people over the years. I…

How Social Tools Enable Great Customer Service

When I see a company doing something right, I always want to write about it. Of course, it’s pretty fun to write about those who get it wrong too! But I’ll save that for another post ūüôā My Experience I recently experienced excellent customer service from Brabantia, who makes our cool and beautiful Touch Bin.…

Do You Have Customers or Promoters?

You know that guy. He’s so in love with his iPod that he practically talks you into buying another one every time you enter his space. Or there’s that lady in the cube next to you who’s always reminding that you’ve “got to check out” that great new Google feature because its so useful. According…