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Employees

Trusting the Expert

I heard a piece of wisdom today from a client—and I wanted to share it. We were discussing the branding we’re developing for this new research center, and I was asking about her specific preferences. She gave me some basic guidance and then said, “I’ve worked with a lot talented people over the years. I…
The future of work

The Future of Work

From the first time we heard Matt Mullenweg (the WordPress founder) speak about his company’s philosophy of getting the best talent around the world without having to be in a central location, we were intrigued. In fact, I would love to write a book about it. Matt has selected a global team that mostly works…

Over 90% of Employers Use Social Recruiting

We often hear from company leaders asking how and why their company should use social media in their business. With employee recruitment and turnover costs reaching beyond $3000 on average (according to the Wall Street Journal), recruiting talented employees through social media is a no-brainer. In fact, we’ve been saddened that so many companies have…

The Best PR: Story of the Airline King

I attended the leadership assembly for the Public Relations Society of America (PRSA) this week as a delegate for my local St. Louis chapter. An interesting discussion ensued among members about the difference between Public Relations and communications. Many PR professionals feel like their work is distinctly different from communications, although the general public would…
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