engagement

How a Bad Review Can Be Good for Your Business

Bad reviews! Ugh. The Internet. That’s how most business owners respond when a bad review lights up their computer screen. I deal with bad reviews from both sides. As a business and marketing consultant, I help my clients build their reputation and grow their social proof online (and that usually includes reviews). One of the…

Digital Connections…

New Online Marketing Campaign Helps Orthodontist Increase Patient Engagement, Streamline Services For nearly 20 years, Dr. Toni Goins has crafted beautiful smiles for youth and adults in Webster Groves and Kirkwood (Greater St. Louis area), boosting their confidence and improving their overall dental health. She and her caring staff strive to offer individualized orthodontic services…

Email, Organic Search Outperforms Social Media for Selling Online

A fascinating article on Wired¬†revealed that organic search results and email trumped Twitter, Facebook and affiliate banner ads when it comes to attracting buying customers on online retail sites. The report, published by marketing data provider Custora, analyzed data from 72 million customers shopping on 86 different retail sites. The study tracked customers from their…

How Social Tools Enable Great Customer Service

When I see a company doing something right, I always want to write about it. Of course, it’s pretty fun to write about those who get it wrong too! But I’ll save that for another post ūüôā My Experience I recently experienced excellent customer service from Brabantia, who makes our cool and beautiful Touch Bin.…