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9 Speaking Tips for Success

I’ve trained many CEOs on how to improve their speaking abilities for their on-stage debut in front of hundreds of their peers. Here’s the best practices I’ve gleaned from many, many rehearsals and general sessions. Don’t skip these tips if you don’t give speeches in your job – you never know when you’ll need to…

Donald Trump Invited Me?

We got a special invitation from Donald Trump the other day. It had gold ink, and it looks pretty fancy on the outside. On the inside, however, it was just like every other direct mail seminar pitch, except of course it included two free tickets to admit us to this special event. My husband and…

Linkedin Now Has Events: Great for Associations and Local Networking Groups

Business networking website Linkedin.com now has an events function, which is a great step to really becoming a competitor to Facebook. For all of us who have ever worked in associations, this feature makes the pulse jump a tad! You can add an event and then link your participation to it, as a speaker, organizer…

Promote Your Event with No Marketing Budget

I recently read an article in the ASAE Communications Section Newsletter about an association offering a new conference… one hitch: they had no marketing budget. What did they do? According to Jason Della Rocca, executive director of the International Game Developers Association, his association used new media to inexpensively and effectively promote their conference. Della…

Guidelines for Making Your Brainstorming Session More Effective

This is my second post on an innovation presentation that I recently attended by Kathie Thomas of Fleishman Hillard at the PRSA St. Louis monthly luncheon. Although Thomas presented many great ideas, one of the takeaways I enjoyed most was the brainstrorming guidelines. We’ve all been a part of such ridiculous brainstorming sessions at work…

Creating a Video: 11 Tips to Receive Rave Reviews

In my previous two jobs, I have produced over 60 promotional videos, so I have a few tips to offer on how to create a great video. I’ve done it on the cheap and with a big budget. And, since I only had one video class in college, I learned from experience…and from my incredibly…

Easy Ways to “Do-it-Yourself” Research

I recently attended an informative (and fun) luncheon put on by the Public Relations Society of America (PRSA) St. Louis Chapter. The topic was research and the speaker was Steve Bast of Nucleus Marketing Lab. Since we’re all needing to prove our worth these days, research is becoming more important in every field. Steve customized…

7 Career Tips for Students (Or Anyone that Has a Job)

Today, I had the pleasure of participating on a panel about careers in communications at St. Charles Community College. It was fun! It was put together by the SCC Speech and Communications Department, which includes Darren Osburn, associate professor, who I knew from our days together at Culver-Stockton College. The other panel organizers were: Curt…
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