logos

I’m always digging to see what other designers are crafting and am amazed that we’re still finding ways to create clean, creative logos and branding systems in just a few marks. When I’ve spent way too many hours staring at a computer screen, looking for inspiration and following trends, I pop open an old fashioned…

PBS Off Book created a mini documentary on logo design, and although it’s impossible to capture the essence of the history, purpose, style, and process of creating logos in six minutes, it’s fun to at least get a glimpse. My top take-away: Design with the brand’s personality in mind. This “mask” will represent your brand…