Public Relations

In my previous two jobs, I have produced over 60 promotional videos, so I have a few tips to offer on how to create a great video. I’ve done it on the cheap and with a big budget. And, since I only had one video class in college, I learned from experience…and from my incredibly…

No matter what you are communicating, testimonials pack a powerful punch. Well, let me qualify for a minute: real testimonials pack a powerful punch. Fake or doctored up testimonials detract more than they help. (Who really believes infomercials?) Gathering testimonials for your company, product or service takes effort, plus a little time and money. However,…

I was able to celebrate my birthday last week with the fun folks at the Public Relations Society of America – St. Louis Chapter. The monthly luncheon featured a fascinating topic by a world-renowned expert. Author and PR Exec Leslie Gaines-Ross of Weber Shandwick shared how a company’s reputation can be destroyed in seconds during…

I love press releases. They are one of the most clear, concise and non-manipulative ways to communicate important information. And, if written correctly, news releases offer facts and invite participation in a tantalizing way that makes everyone want to read them. I’ve found they are welcome addition to any direct marketing program; why save the…