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Reputation

How a Bad Review Can Be Good for Your Business

Bad reviews! Ugh. The Internet. That’s how most business owners respond when a bad review lights up their computer screen. I deal with bad reviews from both sides. As a business and marketing consultant, I help my clients build their reputation and grow their social proof online (and that usually includes reviews). One of the…

On the Path of Discovery

3 Ways to Boost Your Marketing Awesomeness You want your business or organization to be top-of-mind, make an impact, be successful and grow. You know that better marketing is the key to take it to the next level, but aren’t sure how to go about it or who to turn to. Discovery is the first,…

Business Lessons from the Bus Monitor Viral Video

I was researching social media trends the other day. The most interesting thing I read was about 24,000 people donating $541,000 to send a bullied bus monitor grandma in NY on vacation. We’ve all seen viral videos and enjoyed many of them, like the dog talking and the baby laughing. But most of those videos…

The Best PR: Story of the Airline King

I attended the leadership assembly for the Public Relations Society of America (PRSA) this week as a delegate for my local St. Louis chapter. An interesting discussion ensued among members about the difference between Public Relations and communications. Many PR professionals feel like their work is distinctly different from communications, although the general public would…

Practical Wisdom for Leaders

We watched an interesting documentary show on the Sundance Channel, called Iconoclasts. This particular episode focused on Sumner Redstone, who controls media empire, Viacom, and movie producer Brian Glazer. Redstone said some things that were worthy to be quoted. So I paused the Tivo and took notes. Here’s a few words of leadership wisdom from…

How to Be Trustworthy

I’ve been devouring my “magazines to read” pile. I came across an excellent article on trust in Associations Now magazine by Michelle and Dennis Reina. It’s critical to being a good leader, which seems to be something everyone should know if they don’t. However, one little sidebar on the article really stood out to me……

Donald Trump Invited Me?

We got a special invitation from Donald Trump the other day. It had gold ink, and it looks pretty fancy on the outside. On the inside, however, it was just like every other direct mail seminar pitch, except of course it included two free tickets to admit us to this special event. My husband and…

What Does the World Think of Your Company?

I do a lot of freelance magazine writing; while wearing my journalist’s hat, the first place I go to do research on a company is their website. Surprisingly, it often appears that the website is the last place where most companies invest their time. How do I know? On company websites of all sizes, I…

Credit Card Post Published at GetRichSlowly.org

A few weeks ago I wrote on this website about a funny phone experience I had with a bank customer service rep about credit cards. I submitted it to one of my husband’s favorite personal finance blogs, GetRichSlowly.org. The editor, J.D. Roth, liked the post and offered to publish it. It went online yesterday at…

Bad Press for a Penny: What NOT to Say If You’re a Spokesperson

My local newspaper, the St. Louis Post-Dispatch, sent me an interesting story in their news email blast. The headline read: “City threatens blind woman over unpaid 1-cent bill.” Uh-oh, I thought: PR disaster. Some auto-billing mechanism is creating a havoc. Sure enough… The city of Attleboro, Mass. sent a nastygram to a 74-year-old blind resident…

6 Ways to Engage Discussion in Your Community: PR Tips from Kurt Greenbaum of the St. Louis Post-Dispatch

I recently attended an informative luncheon sponsored by the Community Service Public Relations Council (CSPRC). It was a roundtable format with a myriad of topics; I was able to sit in on two topics, website Redesign and public relations tips from the Post-Dispatch. Although I have a lot to say on website redesign, I’ll save…

Creating a Video: 11 Tips to Receive Rave Reviews

In my previous two jobs, I have produced over 60 promotional videos, so I have a few tips to offer on how to create a great video. I’ve done it on the cheap and with a big budget. And, since I only had one video class in college, I learned from experience…and from my incredibly…

Reputation Management – 12 Steps to Recover Tarnished Reputations and Move on with Growth and Prosperity

I was able to celebrate my birthday last week with the fun folks at the Public Relations Society of America – St. Louis Chapter. The monthly luncheon featured a fascinating topic by a world-renowned expert. Author and PR Exec Leslie Gaines-Ross of Weber Shandwick shared how a company’s reputation can be destroyed in seconds during…

Do You Have Customers or Promoters?

You know that guy. He’s so in love with his iPod that he practically talks you into buying another one every time you enter his space. Or there’s that lady in the cube next to you who’s always reminding that you’ve “got to check out” that great new Google feature because its so useful. According…
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