Trends

b2b purchasing trends contracting manufacturing distribution electrical

3 Ways to Respond to Changing Expectations of B2B Buyers

By Sonia Coleman This is a summary of an article that originally appeared in the Tech 360 Briefing published by IDEA entitled, “What’s Driving Purchasing Changes?” Disruption is occurring in many established industries…and the wholesale industry is feeling the heat from the Amazon effect. For IDEA’s Tech 360 Briefing, I spoke with people from all sides…
Hevetica perfume

When You Need More Helvetica

This—Helvetica Perfume—shouldn’t surprise me that Helvetica could become a perfume when we see it in every other facet of our lives. This is almost as good as when I generated a promotional piece from a client that requested I use the typeface, “Hel-teef-a.” This is one gag gift item that I had to share as…

Effective Extreeeeeme URLs?

Determining a URL to represent you or your company is no small task. Besides selecting a name that is representative of your goods, services, or values, you want something memorable, searchable, and SEO friendly. But what if ignoring some of these rules actually helps you to stand out? The key to breaking from the norm…

Will Facebook Outrank Google in the Near Future for Relevant Traffic?

I recently connected my personal website and Twitter accounts to my Facebook page, and I’ve noticed a lot more feedback on my posts. This got me thinking… if Facebook continues to grow in popularity and the amount of time spent, will it outrank Google in terms of reaching potential clients and customers? Will it become…