Video

Fewer Options Equal More Sales

As Costco fans, we watched a documentary by CNBC called, The Costco Craze. It was interesting to see the reporter delve into all the reasons that Cosco is so successful with a loyal following. The show focused on a few major points: low prices fostering a sense of discovery with unexpected, frequently changing items limited…
app inspiration transcribe

App Inspiration: Time-saving apps for transcribing video, podcasts and interviews

I’ve been interviewing folks for two decades. Print. Video. Web. Podcast. You name it. And one of the most tedious parts of writing and publishing is: transcription. The medical and legal world have conquered the transcription beast with special software and recorders. But for the rest of us, it’s been a pain. Why are transcripts…

I broke Dropbox

I’ve been using Dropbox for years for basic file syncing and sharing. However, when I was sharing a 47-minute video of my Grandma’s memorial service to out-of-town relatives, I discovered that Dropbox can be broken. What?! When testing this video file for playback, it got 2 minutes in and shut down for bandwidth issues. This…

Business Lessons from the Bus Monitor Viral Video

I was researching social media trends the other day. The most interesting thing I read was about 24,000 people donating $541,000 to send a bullied bus monitor grandma in NY on vacation. We’ve all seen viral videos and enjoyed many of them, like the dog talking and the baby laughing. But most of those videos…

Telling Your Story through Video

I was really excited to find out that a video that I scripted and helped produce is now available on YouTube. It was put together by the St. Louis Family and Community Partnership to help recruit foster parents. We went to several families and interviewed them on why they foster children and what benefits it…

Creating a Video: 11 Tips to Receive Rave Reviews

In my previous two jobs, I have produced over 60 promotional videos, so I have a few tips to offer on how to create a great video. I’ve done it on the cheap and with a big budget. And, since I only had one video class in college, I learned from experience…and from my incredibly…