Growing Industry Influence

As the electrical industry’s standards and eBusiness service provider, IDEA drives costs out of the supply chain. But to do so effectively, it must educate and engage company leaders to embrace technology and change. IDEA’s offerings bring increased efficiency and savings to industry companies, but are highly technical and require collaboration with trading partners.

Coaching & Public Relations

IDEA engaged NeuConcept to guide its public relations strategy. Our deep knowledge of the electrical industry paired with the marketing team’s implementation has resulted in a successful industry data certification initiative, increased feature article placement in industry publications, a respected reputation and growing sales. We also assisted with social media engagement, interviews and podcasts with industry leaders, conference promotion, news releases and interactive web features.