Press Release

I’ve been in PR a long time, but like all industries, it’s very segmented. I worked primarily in the electrical industry, so I knew those publications very well and had excellent relationships with those media. However, now that I work for myself and for my husband’s graphic design and web development firm, I have a…

I work frequently with my husband’s web development company, so I know that Search Engine Optimization (SEO) is the new Atkins Diet in the world of technology. All companies want to know about it because they think it will save them tons of money in advertising. Many companies sell SEO services, and some make ridiculous…

No matter what you are communicating, testimonials pack a powerful punch. Well, let me qualify for a minute: real testimonials pack a powerful punch. Fake or doctored up testimonials detract more than they help. (Who really believes infomercials?) Gathering testimonials for your company, product or service takes effort, plus a little time and money. However,…

I love press releases. They are one of the most clear, concise and non-manipulative ways to communicate important information. And, if written correctly, news releases offer facts and invite participation in a tantalizing way that makes everyone want to read them. I’ve found they are welcome addition to any direct marketing program; why save the…