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Type is Universal

It’s no secret that I am a bit of a type geek, as well as a lover of documentaries. Whenever the two collide, I’m dancing on the inside (or outside… or both). The OffBook series continues to be an invaluable resource. Their video library is full of little digestible clips of design related topics and…

Fit for the Victory…

New Marketing Strategy Helps VictoryUs Fitness Kickoff Healthy Innovation It’s always fun to help a business launch. And it’s even more meaningful when you have personally experienced the impact of that business. Victoria is a certified AFPA (American Fitness Professional & Associates) instructor for women, teaching cardio kickboxing, yoga, ballet barre and more. When Victoria…

Power in the Positive

We’ve all experienced a well-meaning advice that resulted in disaster… or was completely ignored. And nobody wants to be Debbie Downer (check out this classic and hilarious SNL video): The way you communicate advice determines whether others can and will listen to what you have to say. Then they might even act on your feedback.…

Digital Connections…

New Online Marketing Campaign Helps Orthodontist Increase Patient Engagement, Streamline Services For nearly 20 years, Dr. Toni Goins has crafted beautiful smiles for youth and adults in Webster Groves and Kirkwood (Greater St. Louis area), boosting their confidence and improving their overall dental health. She and her caring staff strive to offer individualized orthodontic services…

Manufacture Creativity with 3D Printing

As creators, we were fascinated by this video on 3D printer, Shapeways. 3D printing has almost become a buzzword, but this excellent web series, Small Empires on the Verge, shows us how it works and how an average person can use 3D printing. It made us want to start designing stuff!
child pose

Strike a Pose

Need a confidence boost? Check out this video on Power Posing. After watching this, I’ll admit I do the Victory pose whenever I need a pick-me-up. It’s amazing how little things can not only improve your business initiatives and relationships, but also upgrade your attitude.    

Headed in the Right Direction?

Every day we see companies doing things to market their companies… and hoping that it will equal more sales. Sending out an email. Creating a sales sheet. Cold-calling prospects. Paying for an ad. In fact, quite often we get a call from someone at company and they say, “We need a… (fill in the blank).”…

Email, Organic Search Outperforms Social Media for Selling Online

A fascinating article on Wired revealed that organic search results and email trumped Twitter, Facebook and affiliate banner ads when it comes to attracting buying customers on online retail sites. The report, published by marketing data provider Custora, analyzed data from 72 million customers shopping on 86 different retail sites. The study tracked customers from their…
Open Source Entrepreneurship resources

Open Sourcing Entrepreneurship

I came across an article in the St. Louis Business Journal about a successful retired entrepreneur, Steve Blanks, who was open sourcing his knowledge as an entrepreneur. Blanks has taught this information in classes at Stanford, Berkeley, Columbia, and Caltech. An interesting concept. We see open source working with technology, but knowledge is usually a…

Celebrating Growth…

Sunset Transportation Receives Industry Recognition, Sees Double-Digit Expansion Despite Struggling Economy In a tough economy, news stories are dominated by companies downsizing. That’s why it’s exciting when you hear about a business—like Sunset Transportation—doing exactly the opposite. It’s even more fun when you get to be a part of that company’s expansion and growth. For…
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